Retailing in the 21st Century

Krafft, Manfred; Mantrala, Murali K.

Retailing in the 21st Century

Edited by Manfred Krafft () and Murali K. Mantrala ()

in Springer Books from Springer

Date: 2006
ISBN: 978-3-540-28433-8
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Chapters in this book:

Retail Success and Key Drivers: Dhruv Grewal, Ram Krishnan, Michael Levy and Jeanne Munger
Retailing in the Global World: Case Study of Metro: Zygmunt Mierdorf, Murali K. Mantrala and Manfred Krafft
Retail Trends in Europe: John Dawson
Trends in U.S. Retailing: Barton A. Weitz and Mary Brett Whitfield
Trends in Retailing in East Asia: Roy Larke
Future Store Technologies and Their Impact on Grocery Retailing: Kirthi Kalyanam, Rajiv Lal and Gerd Wolfram
The Third Wave of Marketing Intelligence: Raymond R. Burke
Applications of Intelligent Technologies in Retail Marketing: Vadlamani Ravi, Kalyan Raman and Murali K. Mantrala
New Automated Checkout Systems: Thorsten Litfin and Gerd Wolfram
Understanding Retail Customers: Mark D. Uncles
Future Trends in Multi-channel Retailing: Peter Sonneck and Cirk Sören Ott
Retail Competition: Edward J. Fox and Raj Sethuraman
New Challenges in Retail Human Resource Management: Julia Merkel, Paul Jackson and Doreén Pick
Retail Assortment: More ≠ Better: Susan M. Broniarczyk and Wayne D. Hoyer
Out-of-Stock: Reactions, Antecedents, Management Solutions, and a Future Perspective: Peter C. Verhoef and Laurens M. Sloot
Recent Trends and Emerging Practices in Retailer Pricing: Ruth Bolton, Venkatesh Shankar and Detra Y. Montoya
Retail Pricing — Higher Profits Through Improved Pricing Processes: Hermann Simon, Andreas Gathen and Philip W. Daus
Current Status and Future Evolution of Retail Formats: Dieter Ahlert, Markus Blut and Heiner Evanschitzky
Electronic Retailing: Barton A. Weitz
Supply Chain Management in a Promotional Environment: Arnd Huchzermeier and Ananth V. Iyer
Sales Promotion: Karen Gedenk, Scott A. Neslin and Kusum L. Ailawadi
Understanding Customer Loyalty Programs: Werner Reinartz
Integrated Marketing Communications in Retailing: Kalyan Raman and Prasad A. Naik

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DOI: 10.1007/3-540-28433-8

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