Retail Success and Key Drivers
Dhruv Grewal,
Ram Krishnan,
Michael Levy and
Jeanne Munger
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Dhruv Grewal: Babson College
Ram Krishnan: University of Miami
Michael Levy: Babson College
Jeanne Munger: University of Southern Maine
A chapter in Retailing in the 21st Century, 2006, pp 13-25 from Springer
Abstract:
Conclusion It is important to understand that we are not proposing value-cost tradeoff. On the contrary, retailers who pursue cost control and value differentiation simultaneously are the ones who will be successful in the coming decade. Established retailers must create diversified and innovative retail formats that retailers have never offered. Profitability will come from their ability to deliver these innovative formats efficiently from both the cost and the operational perspectives.
Keywords: Supply Chain Management; Shopping Experience; Large Retailer; Home Depot; Store Factor (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-28433-8_2
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DOI: 10.1007/3-540-28433-8_2
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