Supply Chain Management in a Promotional Environment

Arnd Huchzermeier and Ananth V. Iyer
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Arnd Huchzermeier: Otto-Beisheim Graduate School of Management
Ananth V. Iyer: Purdue University

A chapter in Retailing in the 21st Century, 2006, pp 325-344 from Springer

Keywords: Supply Chain; Forecast Error; Supply Chain Management; Reservation Price; Package Size (search for similar items in EconPapers)
Date: 2006
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DOI: 10.1007/3-540-28433-8_21

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