Retailing in the Global World: Case Study of Metro

Zygmunt Mierdorf, Murali K. Mantrala and Manfred Krafft
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Zygmunt Mierdorf: CIO, METRO AG
Murali K. Mantrala: University of Missouri
Manfred Krafft: University of Muenster

A chapter in Retailing in the 21st Century, 2006, pp 27-38 from Springer

Keywords: Market Entry; Global World; International Expansion; Local Customer; Product Assortment (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-28433-8_3

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DOI: 10.1007/3-540-28433-8_3

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