The Third Wave of Marketing Intelligence

Raymond R. Burke
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Raymond R. Burke: Indiana University

A chapter in Retailing in the 21st Century, 2006, pp 113-125 from Springer

Keywords: Shopping Process; Shopping Experience; Shopping Environment; Shopping Cart; Market Intelligence (search for similar items in EconPapers)
Date: 2006
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DOI: 10.1007/3-540-28433-8_8

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