Retail Pricing — Higher Profits Through Improved Pricing Processes

Hermann Simon, Andreas Gathen and Philip W. Daus
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Hermann Simon: Simon ◆ Kucher & Partners, Strategy and Marketing Consultants
Andreas Gathen: Simon ◆ Kucher & Partners, Strategy and Marketing Consultants
Philip W. Daus: Simon ◆ Kucher & Partners, Strategy and Marketing Consultants

A chapter in Retailing in the 21st Century, 2006, pp 271-288 from Springer

Keywords: Product Category; Price Elasticity; Profit Margin; High Profit; Price Process (search for similar items in EconPapers)
Date: 2006
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DOI: 10.1007/3-540-28433-8_18

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