Employer Branding through Preference Matching

Stephan Erlenkaemper, Tom Hinzdorf, Katrin Priemuth and Christian Thaden
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Stephan Erlenkaemper: Catholic University of Eichstaett-Ingolstadt
Tom Hinzdorf: BBDO Consulting Munich
Katrin Priemuth: Sophus Consulting Ingolstadt
Christian Thaden: BBDO Consulting Düsseldorf

Chapter 9 in Human Resource Management in Consulting Firms, 2006, pp 139-144 from Springer

Abstract: Summary Efficient employer branding requires innovative methods of personnel market research to control and target the employer attractiveness of consultancies. Preference matching can be used to determine the specifications potential applicants have for attractive employers and to define the selection and decision-making process of applicants as realistically as possible. The information gained from this matching process is then turned into precise recommendations for the successful employer branding of consultancies and other companies.

Keywords: Trade Fair; Specification Profile; Sonal Preference; Consult Firm; Social Security Contribution (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-31138-6_9

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DOI: 10.1007/3-540-31138-6_9

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