The Customer System and New Product Development: The Material Supplier’s Strategy in Japan

Junichi Tomita and Takahiro Fujimoto
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Junichi Tomita: University of Tokyo
Takahiro Fujimoto: University of Tokyo

A chapter in Management of Technology and Innovation in Japan, 2006, pp 73-84 from Springer

Keywords: Product Development; Star Product; Relationship Marketing; Product Development Process; Specific Customer (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-31248-2_4

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DOI: 10.1007/3-540-31248-X_4

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