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Quality Management and Customer Retention

Margit Huber and Joachim Scharioth

Chapter 2 in Customising Stakeholder Management Strategies, 2006, pp 11-26 from Springer

Keywords: Customer Satisfaction; Quality Component; Customer Retention; Customer Group; American Customer Satisfaction Index (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-31319-9_2

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DOI: 10.1007/3-540-31319-2_2

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