Customising Stakeholder Management Strategies

Edited by Margit Huber () and Martina Pallas ()

in Springer Books from Springer

Date: 2006
ISBN: 978-3-540-31319-9
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Chapters in this book:

Ch 1 TRI*M: Generating Insight, Traction and Credibility at Comet

Phil Tysoe and Oliver Lucas

Ch 2 Quality Management and Customer Retention

Margit Huber and Joachim Scharioth

Ch 3 How to Use TRI*M in a Six Sigma Project

Christine Theodorovics

Ch 4 Public Sector TRI*M – Helping to Deliver Best Value

Mandy Littlewood and Anna Dudleston

Ch 5 Customer Satisfaction with Commerzbank’s Retail Banking

Michael Schroth

Ch 6 The Czech Beer Market: A Brief Introduction — Understanding Consumers and Customer Needs

Zuzana Heleyová

Ch 7 Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication

Susanne O’Gorman and Peter Pirner

Ch 8 Customer Satisfaction and Retention Improves with Six Sigma

Lynnette Leathers

Ch 9 Focus on Loyalty

John Salusbury

Ch 10 The Customer as Process Manager: Utilization of the TRI*M Methodology to Continually Increase Customer Satisfaction

Anja Regnat and Fabian Schwarz

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-540-31319-9

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DOI: 10.1007/3-540-31319-2

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