Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication

Susanne O’Gorman and Peter Pirner

Chapter 7 in Customising Stakeholder Management Strategies, 2006, pp 89-100 from Springer

Keywords: Stakeholder Group; Customer Loyalty; Corporate Reputation; Balance Scorecard; Customer Retention (search for similar items in EconPapers)
Date: 2006
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DOI: 10.1007/3-540-31319-2_7

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