The Czech Beer Market: A Brief Introduction — Understanding Consumers and Customer Needs

Zuzana Heleyová

Chapter 6 in Customising Stakeholder Management Strategies, 2006, pp 81-88 from Springer

Keywords: Reputation Manager; Beer Drinker; Sales Region; Fast Move Consumer Good; Senior Management Level (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-31319-9_6

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DOI: 10.1007/3-540-31319-2_6

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