The Branding of CSR Excellence

John Luff ()
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John Luff: British Chartered Institute of Marketing

Chapter 26 in Management Models for Corporate Social Responsibility, 2006, pp 214-221 from Springer

Keywords: Marketing; communications; brand (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-33247-3_26

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DOI: 10.1007/3-540-33247-2_26

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