Protecting Corporate Reputation in an ERA of Instant Transparency

Herbert Heitmann and Brian Lott
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Herbert Heitmann: SAP Global Communications
Brian Lott: Burson-Marsteller

Chapter 3.3 in From Strategy to Execution, 2008, pp 237-256 from Springer

Abstract: Abstract Your company’s reputation can be a valuable asset in facing some of its greatest business challenges: a good reputation on Wall Street and in the global markets can buffer a stock decline in the face of a soft quarter; a good reputation among customers can grow business in lean times; and a good reputation among employees can help you attract and retain the best talent in the industry.

Keywords: Corporate Reputation; Good Reputation; World Economic Forum; Communication Team; Business Model Innovation (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-3-540-71880-2_12

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