Accelerating Innovation

Mark Johnson and Josh Suskewicz
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Mark Johnson: Innosight
Josh Suskewicz: Innosight

Chapter 2.1 in From Strategy to Execution, 2008, pp 49-64 from Springer

Abstract: Abstract Innovation — and accelerated, continuous innovation at that — is now more of a competitive imperative than ever before. The associated phenomena of globalization and commoditization exert a leveling force that rapidly and ruthlessly erodes competitive advantage. As a result, hard-earned differentiation is fleeting, and, simultaneously, the race to keep up with an ever multiplying set of competitors is pitched. The only antidote is to innovate.

Keywords: Business Model; Senior Management; Innovation Effort; Business Unit; Core Business (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-3-540-71880-2_3

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