Advertising Agencies: The Most Calcified Part of the Process

C. Nyren

Chapter 19 in The Silver Market Phenomenon, 2008, pp 279-291 from Springer

Abstract: Abstract Today’s advertising industry needs a minor revolution. Talented men and women in their 40s, 50s, and 60s must to be brought into the fold if you want to target the Silver Market. This includes copywriters, graphic artists, producers, video directors, and creative directors. If you plan on implementing a marketing strategy that includes Baby Boomers as a primary, secondary, or tertiary market, and you turn it over to only people in their 20s and 30s, you will forfeit the natural sensibilities required to generate vital campaigns.

Keywords: Baby Boomer; Advertising Agency; Graphic Artist; Creative Director; Christmas Tree (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-3-540-75331-5_19

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