The Silver Market Phenomenon

Kohlbacher, Florian; Herstatt, Cornelius

The Silver Market Phenomenon

Edited by Florian Kohlbacher and Cornelius Herstatt ()

Date: 2008
ISBN: 978-3-540-75331-5
References: Add references at CitEc
Citations: View citations in EconPapers (43)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Demographic Change and Economic Growth: Thomas Fent, B. Mahlberg and Alexia Fürnkranz-Prskawetz
Talking Politics: Demographic Variables and Policy Measures in Japan: G. Vogt
The Silver Markets in Japan Through Regulatory Reform: N. Yashiro
Matching Demand and Supply: Future Technologies for Active Ageing in Europe: N. Malanowski
How Baby-Boomers in the United States Anticipate Their Aging Future: Implications for the Silver Market: M. Silverstein and A. Abramson
Japan’s Demographic Changes, Social Implications, and Business Opportunities: C. Usui
Disabled Persons as Lead Users for Silver Market Customers: P. Helminen
Integration of the Elderly in the Design Process: K. Schmidt-Ruhland and M. Knigge
Universal Design – Innovations for All Ages: O. Gassmann and G. Reepmeyer
Transgenerational Design: A Heart Transplant for Housing: J. J. Pirkl
Service Innovation: Towards Designing New Business Models for Aging Societies: P. Reinmoeller
Current Strategies in the Retail Industry for Best-Agers: G. Arnold and S. Krancioch
Silver Pricing: Satisfying Needs is Not Enough Balancing Value Delivery and Value Extraction is Key: S. Lippert
Macro-Structural Bases of Consumption in an Aging Low Birth-Rate Society: T. Yamashita and T. Nakamura
Changing Consumer Values and Behavior in Japan: Adaptation of Keio Department Store Shinjuku: N. Enomoto
Grey Power: Older Workers as Older Customers: S. Tempest, C. Barnatt and C. Coupland
Older Consumers’ Customer Service Preferences: S. Pettigrew
Silver Advertising: Elderly People in Japanese TV Ads: M. Prieler
Advertising Agencies: The Most Calcified Part of the Process: C. Nyren
The Importance of Web 2.0 to the 50-Plus: D. Stroud
The Business of Aging: Ten Successful Strategies for a Diverse Market: H. Murata
The Discovery and Development of the Silver Market in Germany: P. Enste, G. Naegele and V. Leve
India: Emerging Opportunities in a Market in Transition: S. P. Antony, P. C. Purwar, N. Kinra and J. Moorthy
Silver Markets and Business Customers: Opportunities for Industrial Markets?: P. Mertens, S. Russell and I. Steinke
Business Chances in Personal Transportation: Traffic Safety for Older Adults: K. Mitobe
In-Vehicle Telematic Systems and the Older Driver: J. Meyer
Taking Advantage of Adversarial Demographic Changes to Innovate Your Own Business: E. Osono
The Golden Opportunity of Silver Marketing: The Case of Housing and Financial Services: K. A. Grossberg
Medical System Reforms and Medical Information Systems in Japan: N. Kishida
The End of Mass Media: Aging and the US Newspaper Industry: M. Miller
Material Innovation in the Japanese Silver Market: J. Tomita
Potholes in the Road to Efficient Gerontechnology Use in Elderly Care Work: H. Melkas
Senior Educational Programs for Compensating Future Student Decline in German Universities: D. Schwarz, J. Lentzy and C. Hipp
Lessons Learned and the Challenges and Opportunities Ahead: C. Herstatt and Florian Kohlbacher

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-540-75331-5

Ordering information: This item can be ordered from
http://www.springer.com/9783540753315

DOI: 10.1007/978-3-540-75331-5

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().