The Discovery and Development of the Silver Market in Germany

P. Enste, G. Naegele and V. Leve
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P. Enste: Technical University of Dortmund and Institute of Work and Technology
G. Naegele: Technical University of Dortmund
V. Leve: Technical University of Dortmund

Chapter 22 in The Silver Market Phenomenon, 2008, pp 325-339 from Springer

Abstract: Abstract In Germany, a paradigm shift is emerging regarding the silver economy and is resulting in an increasing focus on the economic potential and the economic power of the elderly. Given the much increased buying power of the elderly, the increased heterogeneity of consumption wishes and needs corresponding to the differentiation of old age, as well as the empirical evidence for an age-specific change in consumption requirements, it stands to reason to look for inherent impulses for economic growth and employment by dint of new “age-sensitive” product ranges and services and to promote their development and expansion. Today, in fact, the silver economy comprises products and services in very diverse and by no means only “social” market segments. In addition to the health economy, the silver economy affects such diverse sectors as mobility and IT. The following contribution provides an insight into the development of the silver economy in Germany and its future prospects.

Keywords: Senior Citizen; Assisted Living; Older People; Demographic Ageing; Private Demand (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-75331-5_22

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DOI: 10.1007/978-3-540-75331-5_22

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