Wrestling with the Restless Consumer: The Consumer Products Industry in Transition

Emiel van Schaik ()
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Emiel van Schaik: Senior Vice President Consumer Industries, SAP AG

Chapter Chapter 2 in Direct Store Delivery, 2009, pp 31-39 from Springer

Abstract: Abstract DSD can provide valuable insight into constantly changing consumer behavior. Working in conjunction with a responsive supply network, DSD enables CP manufacturers detect demand signals and quickly meet consumer expectations. At a time of diminishing consumer loyalty, this can help CP manufacturers differentiate themselves in the market place and maintain competitive advantage.

Keywords: Supply Chain; Consumer Demand; Retail Outlet; Develop Market; Private Label (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-77213-2_2

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DOI: 10.1007/978-3-540-77213-2_2

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