Exploring the Brain

Leon Zurawicki ()
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Leon Zurawicki: University of Massachusetts Boston

Chapter Chapter 1 in Neuromarketing, 2010, pp 1-53 from Springer

Abstract: Abstract Neuroscience constitutes a fusion of various disciplines embodying the molecular biology, electrophysiology, neurophysiology, anatomy, embryology and developmental biology, cellular biology, behavioral biology, neurology, cognitive neuropsychology and cognitive sciences. This relatively new field of research has in recent years significantly contributed to a better understanding of human behavior. In that sense, it provides insights into the consumer conduct as well.

Keywords: Positron Emission Tomography; Prefrontal Cortex; Temporal Lobe; Transcranial Magnetic Stimulation; Olfactory Bulb (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/978-3-540-77829-5_1

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