Neuromarketing

Leon Zurawicki ()
Additional contact information
Leon Zurawicki: University of Massachusetts, Boston

in Springer Books from Springer

Date: 2010
ISBN: 978-3-540-77829-5
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch Chapter 1 Exploring the Brain

Leon Zurawicki

Ch Chapter 2 Consumption as Feelings

Leon Zurawicki

Ch Chapter 3 Neural Underpinnings of Risk Handling, Developing Preference and Choosing

Leon Zurawicki

Ch Chapter 4 Neural Bases for Segmentation and Positioning

Leon Zurawicki

Ch Chapter 5 Applying Neuroscience and Biometrics to the Practice of Marketing

Leon Zurawicki

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-540-77829-5

Ordering information: This item can be ordered from
http://www.springer.com/9783540778295

DOI: 10.1007/978-3-540-77829-5

Access Statistics for this book

More books in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().