Applying Neuroscience and Biometrics to the Practice of Marketing

Leon Zurawicki ()
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Leon Zurawicki: University of Massachusetts Boston

Chapter Chapter 5 in Neuromarketing, 2010, pp 211-242 from Springer

Abstract: Abstract How do neuroscientific tests help address practical marketing issues is a paramount question. According to this author’s estimates, around the world there are approximately 90 private neuroscience labs contracting with businesses to perform applied studies on consumer behavior, attitudes and related issues. This takes place in addition to so many university centers which on occasion venture into the industry-sponsored research.

Keywords: Attentional Blink; Consumer Research; Skin Conductance Level; Temporal Discount; Pathological Gamer (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/978-3-540-77829-5_5

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