Tearing Down the Walls

Klaus Fog (), Christian Budtz, Philip Munch and Stephen Blanchette
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Klaus Fog: SIGMA
Christian Budtz: SIGMA
Philip Munch: SIGMA
Stephen Blanchette: SIGMA

Chapter 10 in Storytelling, 2010, pp 223-243 from Springer

Abstract: Abstract We are all familiar with the ending of most classical fairytales. The conflict has been resolved, the moral has been delivered, and the prince has won his princess and half the kingdom. This book has no such happy ending. But it does have an open ending that offers further food for thought.

Keywords: Opinion Leader; Breakfast Cereal; Television Commercial; Good Story; Body Shop (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-88349-4_10

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DOI: 10.1007/978-3-540-88349-4_10

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