Storytelling

Klaus Fog (), Christian Budtz, Philip Munch and Stephen Blanchette
Additional contact information
Klaus Fog: SIGMA
Christian Budtz: SIGMA
Philip Munch: SIGMA
Stephen Blanchette: SIGMA

in Springer Books from Springer

Date: 2010
Edition: Second Edition
ISBN: 978-3-540-88349-4
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Chapters in this book:

Ch 1 Branding Through Storytelling

Klaus Fog, Christian Budtz, Philip Munch and Stephen Blanchette

Ch 2 The Four Elements of Storytelling

Klaus Fog, Christian Budtz, Philip Munch and Stephen Blanchette

Ch 3 Storytelling in Business

Klaus Fog, Christian Budtz, Philip Munch and Stephen Blanchette

Ch 4 The Company Core Story

Klaus Fog, Christian Budtz, Philip Munch and Stephen Blanchette

Ch 5 Authentic Raw Material for Storytelling

Klaus Fog, Christian Budtz, Philip Munch and Stephen Blanchette

Ch 6 Storytelling as a Management Tool

Klaus Fog, Christian Budtz, Philip Munch and Stephen Blanchette

Ch 7 Storytelling in Advertising

Klaus Fog, Christian Budtz, Philip Munch and Stephen Blanchette

Ch 8 When Storytelling Becomes Dialogue

Klaus Fog, Christian Budtz, Philip Munch and Stephen Blanchette

Ch 9 The Media as a Storytelling Partner

Klaus Fog, Christian Budtz, Philip Munch and Stephen Blanchette

Ch 10 Tearing Down the Walls

Klaus Fog, Christian Budtz, Philip Munch and Stephen Blanchette

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DOI: 10.1007/978-3-540-88349-4

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