When Storytelling Becomes Dialogue

Klaus Fog (), Christian Budtz, Philip Munch and Stephen Blanchette
Additional contact information
Klaus Fog: SIGMA
Christian Budtz: SIGMA
Philip Munch: SIGMA
Stephen Blanchette: SIGMA

Chapter 8 in Storytelling, 2010, pp 183-203 from Springer

Abstract: Abstract Poul Petersen was an ordinary Dane, with an ordinary insurance policy, from an ordinary insurance company: Almindelig Brand Insurance. But he felt that he had been unfairly treated when they denied his claim of 27.000 Euros compensation for the serious damages caused to his house by a storm. Their handling of the case had, in his opinion, been extremely poor. He tried in vain to make Almindelig Brand listen to his point of view, but his attempts fell on deaf ears. Then Poul became so bitter that he decided to share his frustrations with the rest of the world. Poul built a simple Web site titled Screwed by the Insurance Company, where he told his story It marked the beginning of a nightmare for Almindelig Brand. The story was good, it had great conflict and the rumour of the website spread like wildfire. By the time the site had reached 25.000 visitors, Poul celebrated its success by hosting an event to which he also invited the CEO of Almindelig Brand (who needless to say, didn’t show up.) The party caught the attention of the media and the story ended up in the national news, while Almindelig Brand watched in stunned amazement. The site had reached 80.000 visitors before Poul Petersen finally got his money.

Keywords: Mobile Phone; Target Audience; Brand Store; Corporate Brand; Visible Position (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-88349-4_8

Ordering information: This item can be ordered from
http://www.springer.com/9783540883494

DOI: 10.1007/978-3-540-88349-4_8

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().