The Company Core Story

Klaus Fog (), Christian Budtz, Philip Munch and Stephen Blanchette
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Klaus Fog: SIGMA
Christian Budtz: SIGMA
Philip Munch: SIGMA
Stephen Blanchette: SIGMA

Chapter 4 in Storytelling, 2010, pp 61-100 from Springer

Abstract: Abstract This story shows how important it is to our motivation and self worth, to know that our efforts contribute to something with a deeper meaning. In a simplified way, it shows why it is so important for companies to have a core story—something that becomes a motivating beacon for employees, and ensures the company communicates a clear and consistent message.

Keywords: Fairy Tale; Loyal Customer; Strong Brand; Body Shop; Greek Mythology (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-88349-4_4

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DOI: 10.1007/978-3-540-88349-4_4

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