Managing Technology Push and Market Pull within Pre-Product Development

Heinrich Arnold, Michael Erner, Peter Möckel and Christopher Schläffer
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Heinrich Arnold: Deutsche Telekom AG
Michael Erner: Deutsche Telekom AG
Peter Möckel: Deutsche Telekom AG
Christopher Schläffer: Deutsche Telekom AG

A chapter in Applied Technology and Innovation Management, 2010, pp 145-156 from Springer

Abstract: Abstract Modularization is one approach taken from the manufacturing industries and applied to the early stages of new product development in order to be able to react and adapt to a fast changing and heterogeneous environment of market, competition, and company internal interfaces. With many of the telecommunication service innovations consisting of software, where modularity is common practice, the extension of modularity to the earlier stages of innovation is a logical next step. This concept helps define an interdisciplinary meta-language as an important ingredient in practically combining the forces of innovation (technology push and market pull).

Keywords: Product Development; Innovation Management; Enterprise Architecture; Project Result; Product Development Process (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1007/978-3-540-88827-7_13

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