Business (Lead) Customer Involvement in the Innovation Process

Heinrich Arnold, Michael Erner, Peter Möckel and Christopher Schläffer
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Heinrich Arnold: Deutsche Telekom AG
Michael Erner: Deutsche Telekom AG
Peter Möckel: Deutsche Telekom AG
Christopher Schläffer: Deutsche Telekom AG

A chapter in Applied Technology and Innovation Management, 2010, pp 59-71 from Springer

Abstract: Abstract Increasing competition and the resulting shortening of product lifecycles give an advantage to those enterprises that focus their innovation efforts on early involvement with business customers. This section deals with the involvement of business customers in the innovation process at early stages, describes typical requirements for business customer involvement, and outlines the typical involvement of business customers in the innovation process used at Telekom Laboratories.

Keywords: Innovation Process; Open Innovation; Harvard Business School; Product Lifecycles; Process Involvement (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-540-88827-7_7

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DOI: 10.1007/978-3-540-88827-7_7

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