Measuring risks to reputation

Frank Herkenhoff
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Frank Herkenhoff: Deutsche Börse AG

A chapter in Reputation Capital, 2009, pp 197-213 from Springer

Abstract: Abstract In recent years, we have seen subtle attempts to deconstruct “reputation” into measurable, and therefore manageable, figures. Some of these have been gathered together in this book. Objective figures are an important prerequisite to systematically planning and using reputation as a profitable resource. It is also an important prerequisite for communicating with top management, who are used to making decisions primarily on the basis of numerical parameters.

Keywords: Risk Management; Reputation Management; Orientation Phase; Risk Avoidance; Reputation Risk (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-01630-1_13

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DOI: 10.1007/978-3-642-01630-1_13

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