Reputation Capital

Edited by Joachim Klewes () and Robert Wreschniok ()

in Springer Books from Springer

Date: 2009
ISBN: 978-3-642-01630-1
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Chapters in this book:

Reputation capital Building and maintaining trust in the 21st century

Joachim Klewes and Robert Wreschniok

Trust and reputation in the age of globalisation

Mark Eisenegger

Reputation or: How I learned to stop worrying and love the market

Jonathan Silberstein-Loeb

Recognition or rejection – How a company’s reputation influences stakeholder behaviour

Manfred Schwaiger, Sascha Raithel and Matthias Schloderer

What’s measurable gets done – Communication controlling as a prerequisite for a successful reputation management

Reimer Stobbe

The role of corporate and personal reputations in the global war for talent

Kelvin Thompson

The CSR myth: true beauty comes from within

Matthias Vonwil and Robert Wreschniok

The Brussels reputation story – the interplay of public affairs and reputation

Peter Lochbihler

Managing reputational risk – A cindynic approach

Sophie Gaultier-Gaillard, Jean-Paul Louisot and Jenny Rayner

Managing reputational risk – Case studies

Alex Hindson and Jean-Paul Louisot

Managing reputational risk – From theory to practice

Sophie Gaultier-Gaillard, Jean-Paul Louisot and Jenny Rayner

Reputation and regulation

Hans Caspar Crone and Johannes Vetsch

Measuring risks to reputation

Frank Herkenhoff

Crisis management in the media society – Communicative integrity as the key to safeguarding reputation in a crisis

Ansgar Thießen

Getting the stain out of “sustainable brands”

Jeremy Cohen

“Our reputation is at stake” – Corporate communications in the light of the global economic downturn

Dirk Popp

Community reputation communicates change to the world

Joachim Kuss

EU accession: Turkey’s reputation on its journey towards EU membership

Arzuhan Doğan Yalçindağ and Julia Schankin

Consistency: a proven reputation strategy. How companies can optimise their message

Joachim Klewes

The Agora of the 21st century: On the invention of many-to-one communication

Robert Wreschniok

The leader’s role in managing reputation

Gary Davies and Rosa Chun

Coca-Cola Hellenic reputation case study

Jens Rupp

Never underestimate the importance of details

Tomaso Galli

Is there no prescription? Reputation in the pharmaceutical industry

Andrea Fischer

Who wants to be a millionaire? Investment strategies for reputation management in the 21st century

Robert Wreschniok and Joachim Klewes

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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprbok:978-3-642-01630-1

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DOI: 10.1007/978-3-642-01630-1

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