EU accession: Turkey’s reputation on its journey towards EU membership

Arzuhan Doğan Yalçindağ and Julia Schankin
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Arzuhan Doğan Yalçindağ: Turkish Industrialists´ and Businessmen´s Association (TUSIAD)
Julia Schankin: Pleon

A chapter in Reputation Capital, 2009, pp 273-286 from Springer

Abstract: Abstract The term “national public relations” appeared for the first time in 1978 in the context of the Israeli-Palestinian conflicts. But in the last 10 years, countries and regions have increasingly realised that reputation is just as important to them as it is to corporations. Countries also have come to realise that if reputation matters to them, it needs to be managed.

Keywords: Opinion Leader; Corporate Reputation; Reputation Management; Country Image; Pure Image (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-01630-1_18

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DOI: 10.1007/978-3-642-01630-1_18

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