Community reputation communicates change to the world

Joachim Kuss
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Joachim Kuss: Pleon

A chapter in Reputation Capital, 2009, pp 263-272 from Springer

Abstract: Abstract Like corporations, national states, regions and cities are in regional as well as international competition. In such highly complex social institutions, building a reputation that fosters growth basically follows the same rules as apply to corporate reputation. But complexity, diversity and the necessity of balancing a wide variety of conflicting interests make community reputation management – influencing public perceptions and actively shaping expectations – a particular challenge.

Keywords: Corporate Reputation; Public Community; Hard Fact; Reputation Management; Community Branding (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-01630-1_17

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DOI: 10.1007/978-3-642-01630-1_17

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