“Our reputation is at stake” – Corporate communications in the light of the global economic downturn

Dirk Popp
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Dirk Popp: Pleon

A chapter in Reputation Capital, 2009, pp 249-260 from Springer

Abstract: Abstract This global economic crisis is changing everything. Including communications. For there is an overlap between the crisis in classical media and the increasing need for crisis communications. A lot is at stake – including the future role of corporate communications within companies.

Keywords: Supervisory Board; Virtual Team; Corporate Communication; External Communication; Global Economic Crisis (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-01630-1_16

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DOI: 10.1007/978-3-642-01630-1_16

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