Coca-Cola Hellenic reputation case study

Jens Rupp
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Jens Rupp: Coca-Cola Hellenic Bottling Company SA

A chapter in Reputation Capital, 2009, pp 325-338 from Springer

Abstract: Abstract A company’s success with customers, consumers, suppliers, authorities and all relevant stakeholders depends on its reputation. In Europe, public trust in companies has eroded over the past 20 years. Reversing this trend since its creation in 2000, Coca-Cola Hellenic has succeeded in establishing long-lasting, trusting relationships with many of its stakeholders across its 28 diverse countries of operation. This chapter shows how the company is developing mutually beneficial partnerships within its four CSR action areas of marketplace, workplace, environment and community.

Keywords: Global Reporting Initiative; Global Compact; Corporate Responsibility Standard; General Public Corporate; Successful Environmental Policy (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-01630-1_22

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DOI: 10.1007/978-3-642-01630-1_22

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