Managing reputational risk – A cindynic approach

Sophie Gaultier-Gaillard, Jean-Paul Louisot and Jenny Rayner
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Sophie Gaultier-Gaillard: Paris 1 Panthéon-Sorbonne University
Jean-Paul Louisot: Paris 1 Panthéon-Sorbonne University
Jenny Rayner: Abbey Consulting

A chapter in Reputation Capital, 2009, pp 115-141 from Springer

Abstract: Abstract Reputation is the main asset of any organisation and managing reputation is therefore one of the major tasks of executives and board members. Future uncertainties may be both threats and opportunities depending on how decisions are made and stakeholders involved in an information consultation process to develop their trust in the future of the organisation, and their understanding of its contribution to the sustainable development of the society so that the organisation establishes and reinforces its “social licence to operate.”

Keywords: Risk Management; Corporate Governance; Intangible Asset; Corporate Reputation; Risk Governance (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-01630-1_9

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DOI: 10.1007/978-3-642-01630-1_9

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