What’s measurable gets done – Communication controlling as a prerequisite for a successful reputation management

Reimer Stobbe
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Reimer Stobbe: International Controller Association

A chapter in Reputation Capital, 2009, pp 57-71 from Springer

Abstract: Abstract Communication controlling represents a holistic view of communication management for companies, and for controlling corporate communication. Adopting managerial methods from controlling, a model for modern communication controlling is defined that is intended as a standard and a benchmark in both areas: controlling and communication. Reputation also plays a role in this holistic model of communication management. Methods for managing reputation often use a different language and different images, but are compatible with the management model of communication controlling in terms of the questions they address and their approach.

Keywords: Communication Controlling; Corporate Management; Corporate Strategy; Strategic Level; Holistic Model (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-01630-1_5

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DOI: 10.1007/978-3-642-01630-1_5

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