The CSR myth: true beauty comes from within

Matthias Vonwil and Robert Wreschniok
Additional contact information
Matthias Vonwil: GfK
Robert Wreschniok: Pleon

A chapter in Reputation Capital, 2009, pp 83-99 from Springer

Abstract: Abstract The rapid spiralling of the property and financial crisis in the USA into an international economic crisis has been mirrored by an equally rapid increase in talk of a global crisis of confidence that is throwing into doubt trust in the entire economic system, companies and many of their managers (Schranz 2008). But which mechanisms are responsible for this growing loss of faith? This article argues that the reputation of persons, companies or even institutions is always part of a network of tensions between functional, social and expressive reputation. The authors examine the measures with which the economy attempts to regain lost confidence.

Keywords: Corporate Social Responsibility; Index Point; Corporate Social Responsibility Strategy; Corporate Social Responsibility Engagement; Reputation Management (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations: View citations in EconPapers (1)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-01630-1_7

Ordering information: This item can be ordered from
http://www.springer.com/9783642016301

DOI: 10.1007/978-3-642-01630-1_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().