Getting the stain out of “sustainable brands”

Jeremy Cohen
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Jeremy Cohen: We. Consulting Group

A chapter in Reputation Capital, 2009, pp 235-247 from Springer

Abstract: Abstract Having spent almost ten years in the UK media and then ten years helping manage the reputations of Fortune 100 companies (and Fortune 5 companies for that matter), I’ve been closer than I would have sometimes liked to the stretch between words and action. The strain between saying and doing. The struggle between desired perception and reality.

Keywords: Sustainability Report; Reputation Management; Federate Medium; Hybrid Engine; Royal Dutch Shell (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-01630-1_15

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DOI: 10.1007/978-3-642-01630-1_15

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