Crisis management in the media society – Communicative integrity as the key to safeguarding reputation in a crisis

Ansgar Thießen
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Ansgar Thießen: Institute of Media and Communication Science Fribourg University

A chapter in Reputation Capital, 2009, pp 215-234 from Springer

Abstract: Abstract The value of reputation is unquestionable: an organisation with a good reputation attracts better people, is perceived as providing better value or even has more loyal customers or members respectively. Reputation is therefore to be protected carefully, since at times when value to a great extent comes from intangible assets such as goodwill or intellectual capital, a lost reputation may be the beginning of the end. During organisational crises, reputation may serve as a reservoir of goodwill on the one hand, but it also comes under attack on the other. In the age of the media society strategic crisis communications management therefore becomes a key instrument for protecting reputation sustainably.

Keywords: Media Society; Crisis Management; Corporate Reputation; Crisis Situation; Reputation Management (search for similar items in EconPapers)
Date: 2009
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DOI: 10.1007/978-3-642-01630-1_14

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