The Economics of Customer Relationships

Søren Hougaard () and Mogens Bjerre ()

Chapter 3. in The Relationship Marketer, 2009, pp 47-64 from Springer

Abstract: Abstract In the imaginary world of complete resource mobility, the relationship as a phenomenon is to some extent meaningless to discuss. Relationship considerations are not particularly important if the market is assumed to work entirely in a pure exchange-centric way independently of the context. If a supplier can replace a lost deal with a new one tomorrow at no extra cost, then a customer relation perspective is rather inferior.

Keywords: Transaction Cost; Customer Relationship; Relationship Marketing; Asset Specificity; Mineral Wool (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-03243-1_3

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DOI: 10.1007/978-3-642-03243-1_3

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