The Relationship Marketer

Søren Hougaard () and Mogens Bjerre ()

in Springer Books from Springer

Date: 2009
Edition: Second Edition
ISBN: 978-3-642-03243-1
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Chapters in this book:

Ch 1. The Relationship Aspect of Marketing

Søren Hougaard and Mogens Bjerre

Ch 10. Relationship Marketing Strategy

Søren Hougaard and Mogens Bjerre

Ch 2. A Systematic Approach to the Buyer-Seller Relationships

Søren Hougaard and Mogens Bjerre

Ch 3. The Economics of Customer Relationships

Søren Hougaard and Mogens Bjerre

Ch 4. Customer Loyalty and Business Economics

Søren Hougaard and Mogens Bjerre

Ch 5. The Driving Forces of Customer Relationships

Søren Hougaard and Mogens Bjerre

Ch 6. Supplier Relationship Levels — Consequences and Contents

Søren Hougaard and Mogens Bjerre

Ch 7. Relationships in Different Environments

Søren Hougaard and Mogens Bjerre

Ch 8. The Individualised Approach to Relationships

Søren Hougaard and Mogens Bjerre

Ch 9. The Sales Centre

Søren Hougaard and Mogens Bjerre

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DOI: 10.1007/978-3-642-03243-1

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