The Individualised Approach to Relationships

Søren Hougaard () and Mogens Bjerre ()

Chapter 8. in The Relationship Marketer, 2009, pp 155-169 from Springer

Abstract: Abstract Within the strategy literature, we find a number of typologies that focus on how firms should react to the outer environment.73 There have traditionally been two different foundations for these typologies: one has been based on theoretical arguments leading to e.g. the model of Competitive Advantages,74 and the other has been based on empirical studies aiming at describing what has been observed.

Keywords: Supply Chain Management; Individualise Approach; Relationship Context; Relationship Marketer; External Risk (search for similar items in EconPapers)
Date: 2009
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-03243-1_8

Ordering information: This item can be ordered from
http://www.springer.com/9783642032431

DOI: 10.1007/978-3-642-03243-1_8

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().