How Small Firms in the High Quality Food Sector Can Improve Their Business Performance: The Ligurian Oil Case Study

Giorgio Locatelli () and Mauro Mancini ()
Additional contact information
Giorgio Locatelli: Politecnico Di Milano
Mauro Mancini: Politecnico Di Milano

Chapter Chapter 6 in Business Performance Measurement and Management, 2010, pp 89-101 from Springer

Abstract: Abstract This paper proposes a methodology to create market value in the high quality food sector. The research starts from the consumer’s opinion about the attributes characterizing a high quality food, then a market research shows which are the attributes able to increase the good value in the different distribution channels. The paper shows how attributes are market and channel dependent, therefore attribute able to create value in certain markets and channels are uninflected in others. The methodology proposed is concretely applied on a case study: the Italian Extra virgin olive oil sector with a particular focus on the Ligurian olive oil, one of the most appreciated Italian oil. Likewise the methodology can be implemented form many other high quality food.

Keywords: Distribution Channel; Premium Price; Physical Market; High Quality Food; Physical Channel (search for similar items in EconPapers)
Date: 2010
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-04800-5_6

Ordering information: This item can be ordered from
http://www.springer.com/9783642048005

DOI: 10.1007/978-3-642-04800-5_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().