Changing Consumer Values and Behavior in Japan: Adaptation of Keio Department Store, Shinjuku

Nozomi Enomoto
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Nozomi Enomoto: Tokyo University of Science

Chapter Chapter 13 in The Silver Market Phenomenon, 2011, pp 175-193 from Springer

Abstract: Abstract Japan has been the most aged society in the world since the early 1990s. Retailers in Japan now face various changes in the business environment – including demographic change, economic globalization, development of information technology, and changes in consumer values and behavior. Consumer values and behavior in Japan reflect a characteristic transition in the retail sector, in which department stores have been a major force. The Keio Department Store Co. Ltd (Keio Department Store Co. Ltd. runs two department stores, and sales at Keio Department Store, Shinjuku accounts for nearly 90% of their revenue) in Shinjuku has been gearing its business toward seniors since the mid-1990s. The purpose of this study is to examine how an organization adapts to a changing business environment by exploring Keio Department Store, Shinjuku as a case of a senior-focused retailer, extracting factors that are important in tailoring business practices.

Keywords: Department Store; Retail Sector; Railway Company; Baby Boomer Generation; Baseball Team (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-14338-0_13

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DOI: 10.1007/978-3-642-14338-0_13

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