The Silver Market Phenomenon

Edited by Florian Kohlbacher and Cornelius Herstatt (c.herstatt@tu-harburg.de)

in Springer Books from Springer

Date: 2011
Edition: 2
ISBN: 978-3-642-14338-0
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Citations: View citations in EconPapers (16)

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Chapters in this book:

Ch Chapter 1 Product Development for the Silver Market

Florian Kohlbacher, Cornelius Herstatt and Tim Schweisfurth

Ch Chapter 10 Service Innovation: Towards Designing New Business Models for Aging Societies

Patrick Reinmoeller

Ch Chapter 11 Current Strategies in the Retail Industry for Best-Agers

Gunnar Arnold and Stephanie Krancioch

Ch Chapter 12 Silver Pricing: Satisfying Needs Is Not Enough – Balancing Value Delivery and Value Extraction Is Key

Stefan Lippert

Ch Chapter 13 Changing Consumer Values and Behavior in Japan: Adaptation of Keio Department Store, Shinjuku

Nozomi Enomoto

Ch Chapter 14 Bargain Hunting Belongers and Positive Pioneers: Key Silver Market Segments in the UK

Lynn Sudbury and Peter Simcock

Ch Chapter 15 Grey Power: Developing Older Customer Strategies

Sue Tempest, Christopher Barnatt and Christine Coupland

Ch Chapter 16 Catering to Older Consumers’ Customer Service Needs

Simone Pettigrew

Ch Chapter 17 Business Strategies for Enhancing Quality of Life in the Later Years

George Moschis and Simone Pettigrew

Ch Chapter 18 Silver Advertising: Older People in Japanese TV Ads

Michael Prieler, Florian Kohlbacher, Shigeru Hagiwara and Akie Arima

Ch Chapter 19 Advertising Agencies: The Most Calcified Part of the Process

Chuck Nyren

Ch Chapter 2 Silver Age Innovators: A New Approach to Old Users

Britt Östlund

Ch Chapter 20 The Importance of Web 2.0 to the 50-Plus

Dick Stroud

Ch Chapter 21 The Business of Aging: Ten Successful Strategies for a Diverse Market

Hiroyuki Murata

Ch Chapter 22 The Age-Neutral Customer Journey

Kim Walker

Ch Chapter 23 The Discovery and Development of the Silver Market in Germany

Carolin Eitner, Peter Enste, Gerhard Naegele and Verena Leve

Ch Chapter 24 Japan’s Population Aging and Silver Industries

Chikako Usui

Ch Chapter 25 India: Opportunities and Challenges of Demographic Transition

Suresh Paul Antony, P. C. Purwar, Neelam Kinra and Janakiraman Moorthy

Ch Chapter 26 Silver Markets and Business Customers: Opportunities for Industrial Markets?

Peter Mertens, Steve Russell and Ines Steinke

Ch Chapter 27 Business Opportunities in Personal Transportation: Traffic Safety for Older Adults

Kazutaka. Mitobe

Ch Chapter 28 In-Vehicle Telematic Systems and the Older Driver

Joachim Meyer

Ch Chapter 29 The Golden Opportunity of Silver Marketing: The Case of Housing and Financial Services

Kenneth Alan Grossberg

Ch Chapter 3 Disabled Persons as Lead Users for Silver Market Customers

Pia Helminen

Ch Chapter 30 The End of Mass Media: Aging and the US Newspaper Industry

Mark Miller

Ch Chapter 31 Material Innovation in the Japanese Silver Market

Junichi Tomita

Ch Chapter 32 Effective Gerontechnology Use in Elderly Care Work: From Potholes to Innovation Opportunities

H. Melkas

Ch Chapter 33 Senior Educational Programs to Compensate for Future Student Decline in German Universities

D. Schwarz, J. Steidelmüller and C. Hipp

Ch Chapter 4 Integration of the Elderly into the Design Process

Karin Schmidt-Ruhland and Mathias Knigge

Ch Chapter 5 Leveraging Disruptive Innovations for the Silver Market

Florian Kohlbacher and Chang Chieh Hang

Ch Chapter 6 Gerontechnology for a Super-Aged Society

Ryoko Fukuda

Ch Chapter 7 Designing for Everyone, One Person at a Time

Deana McDonagh and Dan Formosa

Ch Chapter 8 Universal Design: Innovations for All Ages

Oliver Gassmann and Gerrit Reepmeyer

Ch Chapter 9 Transgenerational Design: A Heart Transplant for Housing

J. J. Pirkl

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DOI: 10.1007/978-3-642-14338-0

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