Business Opportunities in Personal Transportation: Traffic Safety for Older Adults

Kazutaka. Mitobe
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Kazutaka. Mitobe: Akita University

Chapter Chapter 27 in The Silver Market Phenomenon, 2011, pp 371-381 from Springer

Abstract: Abstract Japanese society has many problems with regard to the aging population. This paper discusses safety changes in personal transportation for older adults. According to the statistics, the risk of traffic accidents among older adults is extremely high. In order to achieve traffic safety, it is important to address declining sensory and cognitive functions. We discuss three business opportunities aimed at reducing traffic accidents among elderly pedestrians: inspection technology, training technology, and assistive devices that compensate for cognitive functions. From the human factor study using virtual reality technology, the detailed situations of pedestrian traffic accidents become clear. Effective assistive technology can be developed based on risk factors for traffic accidents.

Keywords: Traffic Accident; Assistive Technology; Assistive Device; Business Opportunity; Active Safety (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-14338-0_27

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DOI: 10.1007/978-3-642-14338-0_27

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