Disabled Persons as Lead Users for Silver Market Customers

Pia Helminen
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Pia Helminen: Aalto University School of Science and Technology

Chapter Chapter 3 in The Silver Market Phenomenon, 2011, pp 27-44 from Springer

Abstract: Abstract It is important to understand user needs when developing new products. User-centered design provides tools for learning about the user needs in question, but studying only the target market customers may result in constricted need data because of the functional fixedness of these customers. The lead user approach, on the other hand, aims to learn from the lead users of a certain target group in order to find better solutions for the needs in the target market. In this chapter, I show through a study on mobile phones how disabled persons can be seen as lead users when developing products for silver market customers. I also present methods for exploring the needs and solutions that disabled users possess.

Keywords: Mobile Phone; Disable Person; Mobile Phone User; Ordinary User; Blind User (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-14338-0_3

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DOI: 10.1007/978-3-642-14338-0_3

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