The Discovery and Development of the Silver Market in Germany

Carolin Eitner, Peter Enste, Gerhard Naegele and Verena Leve
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Carolin Eitner: Technische Universität Dortmund
Peter Enste: Institute for Work and Technology
Gerhard Naegele: Technische Universität Dortmund
Verena Leve: Technische Universität Dortmund

Chapter Chapter 23 in The Silver Market Phenomenon, 2011, pp 309-324 from Springer

Abstract: Abstract In Germany, a paradigm shift is emerging in regard to the silver economy which is resulting in an increasing focus on the economic potential and the economic power of the elderly. Given the much increased buying power of the elderly, and the increased heterogeneity of consumption wishes and needs corresponding to the differentiation of old age, as well as the empirical evidence for an age-specific change in consumption requirements, it stands to reason to look for inherent stimulus to economic growth and employment by dint of new “age-sensitive” product ranges and services, and to promote their development and expansion. Today, in fact, the silver economy comprises products and services in very diverse and by no means only “social” market segments. In addition to the health economy, the silver economy affects such diverse sectors as mobility and IT. The following contribution provides an insight into the development of the silver economy in Germany and its future prospects.

Keywords: Financial Service; Senior Citizen; Demographic Ageing; Private Demand; Reverse Mortgage (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-14338-0_23

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DOI: 10.1007/978-3-642-14338-0_23

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