The Business of Aging: Ten Successful Strategies for a Diverse Market

Hiroyuki Murata
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Hiroyuki Murata: Tohoku University

Chapter Chapter 21 in The Silver Market Phenomenon, 2011, pp 279-294 from Springer

Abstract: Abstract In Japan, in the last few years, an increasing number of enterprises have been focusing on developing new products and services for older adults or for the Baby Boomer generation. In most cases, these efforts failed. One of the reasons for this is that their visions are too narrow. Many enterprises consider the older adult market or the Boomer market as a single homogeneous iceberg. However, in a modern economy, it is not sufficient to say that the Boomers represent a large part of the market just by sheer numbers. The reason is that the nature of today’s market is different from that of the past. This chapter gives readers the essence for correctly viewing the Baby Boomer market or Senior market, and insights to success in serving such markets in other countries.

Keywords: Mass Customization; Systematic Service Product; Residential Community; Intellectual Stimulation; Boomer Generation (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-642-14338-0_21

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DOI: 10.1007/978-3-642-14338-0_21

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