Designing for Everyone, One Person at a Time

Deana McDonagh and Dan Formosa
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Deana McDonagh: University of Illinois at Urbana
Dan Formosa: Smart Design

Chapter Chapter 7 in The Silver Market Phenomenon, 2011, pp 91-100 from Springer

Abstract: Abstract Products that surround us have a profound impact upon our lives. When they empower us to complete daily tasks with ease, speed, and dignity they contribute to our well-being and independence. When they generate negative experiences, they can strip us of dignity and erode our independence. Many companies confuse age with ability, which can diminish the value of the final product. This chapter discusses two techniques that address ability by adding empathy to the design process. Real People targets specific individuals. Empathic Modeling simulates physical challenges that designers can experience for themselves.

Keywords: Rheumatoid Arthritis; Customer Relationship Management; Design Team; Real People; Universal Design (search for similar items in EconPapers)
Date: 2011
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DOI: 10.1007/978-3-642-14338-0_7

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